Post by account_disabled on Mar 10, 2024 23:27:38 GMT -7
The inhouse or to PR teams. In our survey the percentage of Agency respondents versus InHouse has actually increased. responded as Agency in compared to in . of respondents in selected InHouse SEO compared to in that responded as SEO Manager or head of SEO. However this year we segmented our InHouse answer selections to include InHouse Content Marketer and InHouse PR. In the only option potentially relevant to InHouse professionals was SEO Manager so it isnt quite a direct comparison.
That said we had more available answer selections for InHouse than Europe Cell Phone Number List before and Agency still won out. Its interesting that InHouse PR received so few responses. There have been many blog posts proclaiming the need for migration of link building responsibilities to PR departments but in my experience that hasnt been reflected in reality. In an overwhelming majority of link building campaigns Ive been involved in link acquisition is simply not at the forefront of the minds of PR agencies. While successful PR does create some of the highestquality link opportunities most of them are left on the table they still require manual outreach to convert to links. Its possible our promotional efforts are the reason we didnt reach many in the inhouse PR role.
However in my experience collaborating with inhouse focuses on building links. What size of companies are actively involved with link building size of clients or companies worked for.png This was a Select as many as apply answer set but with a majority of respondents selecting employees link building appears to still reign supreme in the SMB market although its worth noting that of respondents were from large businesses. The common line of thought is that enterprise businesses naturally earn so many links that active link acquisition isnt as necessary. To dive a bit deeper I further segmented the data by respondent type with Google sheets.
That said we had more available answer selections for InHouse than Europe Cell Phone Number List before and Agency still won out. Its interesting that InHouse PR received so few responses. There have been many blog posts proclaiming the need for migration of link building responsibilities to PR departments but in my experience that hasnt been reflected in reality. In an overwhelming majority of link building campaigns Ive been involved in link acquisition is simply not at the forefront of the minds of PR agencies. While successful PR does create some of the highestquality link opportunities most of them are left on the table they still require manual outreach to convert to links. Its possible our promotional efforts are the reason we didnt reach many in the inhouse PR role.
However in my experience collaborating with inhouse focuses on building links. What size of companies are actively involved with link building size of clients or companies worked for.png This was a Select as many as apply answer set but with a majority of respondents selecting employees link building appears to still reign supreme in the SMB market although its worth noting that of respondents were from large businesses. The common line of thought is that enterprise businesses naturally earn so many links that active link acquisition isnt as necessary. To dive a bit deeper I further segmented the data by respondent type with Google sheets.